It’s the most wonderful time of the year
With the kids jingle belling
And everyone telling you “Be of good cheer”
It’s the most wonderful time of the year
When Andy Williams sang “It’s the most wonderful time of the year” back in 1963, Christmas truly was the most wonderful time of the year. Everybody looked forwards to getting presents from “Santa” and opening up their gifts from the jolly ole fat man. Fast forward just over a half a century to 2015, and the most wonderful time of the year fell during the third week in January as the 37th annual Sporting Hunting Outdoor Trade Show once again graced Las Vegas, Nevada, with yet another larger than life event.
It started on Monday, January 19th, under a clear blue sky and temperatures that hovered around a chilly 16º C. Alright, it really is not that chilly to us Canadians, but for Las Vegas, it is wintertime. Thousands of media and buyers attended the tenth SHOT Show Media Day at the Boulder Rifle & Pistol Club (BRPC), located just on the outskirts of Boulder City, NV. Having been to several Media Day events from previous SHOT Shows, BRPC has continued to grow and expand as the annual number of exhibitors has also grown each and every year. Over one hundred and seventy exhibitors were there and catered to roughly a thousand invited media attendees and over five hundred invited buyers, dealers, distributors, and retailers for the day.
This year the Monday event was entitled SHOT Show Media and Industry Day and it is the chance to literally try out many firearms “hands-on” and experience directly existing products, new launching products, and prototype future products. A fair chunk of the items on display are not available to the Canadian civilian marketplace due to being categorized as prohibited devices. Compact handguns meant entirely for protecting one’s self, fully automatic or select fire sub-machine guns for law enforcement and military usage while not the norm, were available for ALL attendees to experience. In fact the roughly 1600 media and industry attendees discharged just over a half million rounds downrange from 9:00 am until 4:30 pm. Unsurprisingly contrary to the expectations of those whom are under the impression or belief that guns are inherently unsafe to use, let alone possess; not a single firearms related injury occurred and there were many satisfied smiles amongst the attendees.
However, after the Monday of live fire and big smiles comes Tuesday morning, when the SHOT Show officially begins, the work starts and the long trek ensues. With sixteen hundred and seventy eight (1678) exhibitors this year, that meant that if you were to be able to instantly transport yourself in front of every single booth and instantly launch into conversation with that exhibitor’s representative that you would have exactly 74 seconds of talking to that person. Consider that there are over 19km (~12 miles) of aisles to walk plus lunchtime plus waiting for a representative to talk to and that 74 seconds gets shaved down considerably. That puts it at say 60 seconds per booth with zero waiting and no travel that was not toward the next booth. If someone can ask about a new product and get the representatives to explain it in 60 seconds or less with all questions being answered, then TPF may have a job for you!
Now Canadians and Canadian Companies at the show are not new. TPF has routinely visited long time CSSA supporter Ms. Esteves for years at the Shooting Chrony Inc. booth at SHOT Show. Other Canadian manufacturing companies have been at SHOT for several years such as Toronto based Flash Fog Defense, and last year’s newcomer to the SHOT Show, Modular Driven Technologies. However there was something different about the 2015 SHOT in regards to Canadian companies being represented at the show.
Imagine TPF’s surprise when on every single cover of the thick SHOT Show exhibitor listing guidebook is a large sticker denoting VAULT Distribution and their booth location. Now while Vault Distribution was founded back in 2009; 2015 was its first as an official SHOT Show exhibitor. A Canadian company getting pretty much top exposure to every single attendee who grabs that book, and there were tens of thousands of attendees. Simply amazing! TPF stopped by Vault Distribution’s booth throughout the duration of the SHOW to talk a bit with Mr. Steve Ricker and Mr. Greg Zeitler. Like several other Canadian companies, Vault Distribution has attended SHOT Shows in the past seeking out product lines to deal in and thereby bring those products to the Canadian marketplace. For several years now Vault Distribution has been synonymous with firearms from Kel-Tec CNC Industries Inc., but they also deal with SIG Sauer firearms and Trace Optics to name a couple of other brand names. They will likely be bringing in more products and more brand names in the future, at least we at TPF-Online hope so. However, with how busy the Vault guys were, especially in the latter days of the SHOT Show, odds for Vault Distribution doing just that are better than average!
As has become tradition over the last several years, the CSSA has held various sized Canadian gatherings during the course of SHOT Show. In 2013 was the beginning of the truly sponsored gathering, with a few supporters tossing in a few hundred dollars for food and drink that year. Last year in 2014, the CSSA hosted the first officially sponsored Canadian gathering and it was a great success. In 2015, the gathering was altered slightly in two ways. The CSSA partnered up with the Canadian Sporting Arms and Ammunition Association (CSAAA), and the event was by “invite” only. Readers will notice that the word invite is in quotes. In 2014 there was a generic posting for the event across every imaginable cost effective medium available, and that included several online forums, and a ton of word of mouth. This time around there was a conscious decision to make the event more geared toward the Canadian industry that was attending the SHOT Show. Businesses were contacted via emails and phone calls and asked if they wished to attend, and were sent initiations via mail. However, even though invitations were distributed, anyone association with the industry was allowed access. It was surprising to see that the CSSA’s rivals, the NFA was allowed into the event as the author knows they did not get sent invitations. As the CSSA hosts stated to TPF, it is a Canadian industry gathering and all were welcome. Kudo’s to the CSSA for not playing the “Invite Only” card, very professional and courteous of them.
A special thanks has to go out to the sponsors of the event, it was easily as large as last year’s in attendance, but so many more industry attendees. Noted sponsors at the event were as follows.
Platinum Level Sponsorship:
Gold Level Sponsorship:
Silver Level Sponsorship
- Canada Ammo
- Calgary Shooting Centre
- Interammo Impex
- Marstar Canada
- The Right Edition
- Vault Distribution
Bronze Level Sponsorship
- Ballistic Bowstring
- Firearm Legal Defence
- O’Dell Engineering
- Select Shooting Supplies
- Trade Ex Canada
- Wolverine Supplies
Many thanks must be given to ALL attendees of the CSSA/CSAAA event, it was a very good and positive event, and you can bet that there will be another for next year! If you do decide to purchase products from or through one of the event supporters, please reference TPF-Online if you remember.
Alas like Christmas, the SHOT Show only comes around once per year… Which may or may not be a good thing. As stated in past installments, the SHOT Show is brain overload for new attendees, with over a billion dollars of product on display including prototypes, new releases, versions of older stuff, and regular line item products. If you ever get a chance and are able to get access, you should attend at least once to experience just how awesomely huge the industry is… Many thanks for reading here at Tactical, Practical and Fantastical.
Welcome to Las Vegas, Nevada. Home of the 2014 Shooting, Hunting and Outdoor Trade Show; a.k.a. 2014 SHOT Show. This years show was held once again at the Sands Convention Center from January 14th to the 17th and would once again draw people from all over the world.
TPF Online arrived Saturday to an absolutely brisk 20°C with nary a cloud in the skies. This type of weather would continue for the entire duration of TPF-Online’s presence in Sin City.
Fast forward to Monday morning at Media Day, where TPF Online was on site and shooting suppressed .308 AR platforms by 8:05 in the morning, Kriss Super-V fully automatic suppressed SMG’s around lunchtime and followed in the afternoon by shooting trap with KSG’s and Beretta tactical shotguns… TPF also got to play once again with the IWI Tavor akin to the one being raffled off by Gun Owners of Canada; sign up and you can win!
After the extreme joy of Media Day, the next four days are purely SHOT Show and many kilometres of aisles. Over 1600 exhibitors were present and displaying their wares and sales staff across 5.3 hectares (13 acres) of floor space and divided by 20.1 Km (12.5 miles) of aisles. As a tidbit of information, note that the SHOT Show is the 16th largest trade show in North America, and attracts exhibitors and attendees from every US state and over 100 countries. Canada’s hunting, shooting, and outdoor trade industry is valued at roughly one billion dollars annually, and at the SHOT Show the value of the products on the show floor is equal to that. Most people do not realize that Canada is a huge marketplace for firearms, especially for manufacturers from the USA. For every 1,000 guns that are manufactured in the USA, approximately 96% are for domestic usage; sold via retail in the USA. That leaves roughly 40 guns that are exported per 1,000 produced, and Canada imports 35-37 of those. So in 2010 there were 5.5 million firearms manufactured in the USA, which roughly translates into roughly 150,000 US manufactured firearms imported into Canada annually. When you add in all the remaining imports of firearms from other countries, plus the few remaining Canadian manufacturers, it becomes apparent that the Canadian firearms industry is alive and well.
The Canadian Shooting Sports Association decided to host an event during the SHOT Show as most of the industry would be in Las Vegas that week to renew contracts and create new ones regarding firearms, ammunition, accessories and all things similarly related. TPF was present and from discussions with attendees and CSSA representatives, the event was beyond expectations. Hosted at the Flamingo Hotel in Las Vegas, the event was originally to be held in the Reno Room, but was shifted at the last moment to the Laughlin Room. There were representatives that reached across the gambit of the Canadian firearms industry. Manufacturers, Distributors, Retailers, and Media were present for the event which had 150 or more attendees at its peak. Both Gun Owners Of Canada and CanadianGunNutz, the two largest Canadian firearms web forums were there as was Calibre Magazine, the only firearm magazine published in Canada. Other media celebrities were there as well such as Scott Funk of YouTube famous Funker Tactical, and Brian Lovig of the Daily Split, among others. There was some nicely present food trays of meats, vegetables and fruits, and the CSSA was fairly liberal in giving out drink tickets that evening. Unfortunately a couple of people left a bit early, but most attendees were present for the 9pm prize draws. Given away at the draws were several shirts, a bottle of Champaign, a heavy-duty backpack, and the grand prize, a Bug-A-Salt. This event had come a long way from the informal resort/hotel room get together with a score of individuals. So many thanks should be given to the CSSA for their initiative in hosting such an event, to the sponsors for making the event possible, and for all the attendees who made this first Canadian Industry SHOT Show reception as smashing success.
The Sponsors of the event were the following:
- Canadian Shooting Sports Association (CSSA)
- Browning Canada
- Calibre Magazine
- Canada Ammo
- Marstar Canada
- O’Dell Engineering
- PGW Defence Technologies
- R. Nicholls (F.N. Sports)
- Select Shooting Supplies
- T.E.C. Trade Ex Canada
- Trigger Wholesale
- Canadian Sporting Arms and Ammunition Association (CSAAA)
Obviously many thanks should be given to the sponsors of the event so please feel free to click the links, buy their products or products offered by them and help our industry become even better. To those in the industry, TPF recommends you join the CSAAA if you have not already. Why? As the CSSA is roughly the Canadian equivalent to the American NRA, the CSAAA is the Canadian equivalent to the NSSF in America.
Enough about the single greatest Canadian event at SHOT, let s get back to the SHOT Show itself! If you happened to be around and observant enough at the right times and locations, attendees of the 2014 SHOT Show could have seen all sorts of celebrities either at an exhibitor’s booth, or wandering around the show itself. As always nearly every top competitive shooter in the USA is there, nearly every hunting/outdoor channel personality, plus all sorts of celebrities including the following:
- Acting: R. Lee Ermey, Steven Segal, Les Stroud, Joe Montegna
- Racing: Bobby Labonte
- Military: Kyle Lamb, Robert Brown, Chris Costa, Larry Vickers
- Online: Colion Noir, FPS Russia, Hickok45, GunBlast, Funker Tactical
- Other: Jeff Foxworthy, Ted Nugent, Craig Morgan, Governor Rick Perry
The lists of people of greater than average fame, whom are present at SHOT Show are in the several scores of numbers. The number of attendees increased by 5,000 above last year’s total, to an excess of 67,000 attendees. As always there are literally hundreds and hundreds of new product launches at the show as well as celebrity endorsements for them. Whether the items are existing, revised, revamped, resurrected or truly new, the SHOT Show is where dealers will see it for their respective customers. TPF Online is lucky in that this was the eighth (8th) SHOW Show that was attended, and not a year goes by that something new is not learned or brought back to Canada. Hopefully you will be able to attend a SHOT Show in the future if you have not already.
SHOT Show 2015 is once again held in Las Vegas, Nevada. At the Sands Convention Centre once again from January 20th-23rd, 2015. We at TPF are looking forwards to it and the next CSSA Canadian Industry Gathering.